L'alternance codique dans la publicité francophone de téléphonie mobile étude comparatives

Abstract

The publicity is an integral part of the life o f Algerians; it is visible in all the supports. In the media, Algerian publicity seems to us an extremely interesting field of research today. Our research is grounded under the vast field o f the sociolinguistics. It is interested in the analysis of code switching but al so in the phenomena of the loan and the neology. In this study we tried (starting from a corpus made up of posters of newspapers) to identify the various forms of code s witching, and to include the reasons of their uses by the advertising executives . Our research also proposes to undertake a compa rative study between the three companies of mobile telephony, in order to re lease the factors of the code switching of these companies