Résumé:
The publicity is an integral part of the life o
f Algerians; it is visible in all the
supports. In the media, Algerian publicity seems to
us an extremely interesting
field of research today.
Our research is grounded under the vast field o
f the sociolinguistics. It is
interested in the analysis of code switching but al
so in the phenomena of the
loan and the neology.
In this study we tried (starting from a corpus
made up of posters of
newspapers) to identify the various forms of code s
witching, and to include the
reasons of their uses by the advertising executives
.
Our research also proposes to undertake a compa
rative study between the
three companies of mobile telephony, in order to re
lease the factors of the code
switching of these companies
