dc.description.abstract |
The wide spread of American culture has recently triggered a controversial debate among
scholars in the field of Humanities. The hegemonic phenomenon has affected societies from
different corners of the globe, and it appears that even most conservative societies are not safe
from such global homogenization. Accordingly, this thesis attempts to describe and analyze
American cultural imperialism in light of the twenty-first century global changes and cultural
configurations. From a postcolonial view, it examines the complex relationship within the
American-Chinese couple. The theoretical part is devoted to study and define the key
concepts and their relation with Uncle Sam's expansionist culture. It provides an overall
picture of the classic history of the United States to underline the fact that culture has always
been the basis of American hegemonic practices around the world. From its creation to the
globalization era, passing through continental Americanization, the US has chiefly relied on
culture to build up its modern empire. On the way, the thesis examines Chinese society to
give evidences about cultural expansion and its impacts on both social structure and
consumption. It synthesizes that culture has a great role in controlling societies and more
importantly in gaining the US ideological and consuming markets. At last, the thesis
investigates the reaction of the Chinese administration, with at its head the Communist Party,
against American cultural incursion that plainly impacted Chinese identity and sovereignty. It
goes through three important performances which show how China converted a cultural
struggle against American imperialism into a prosperous cultural move. |
|