مبادئ الإدارة العلمیة للعملیة التسویقیة بمكتبة جامعة الحاج لخصر بباتنة بین أصول التخطیط وإمكانیة التطبیق

Abstract

The use of libraries for the marketing tactics was not a favorated option approved by those who were in charge of them, but it was an evitable choice imposed on them because of the massive shift of human knowledge. Where the latter has become a very important strategic commodity underlying the dicision-making processes in various field, and because of the fact that the informations themselves beacame a commodity like other strategic commodities ,so all of marketinglaws(sale, purchase) were applied on them. Thus began the pivotal marketing takes place gradually, and took his features stand out clear and little by little to take a prominent place in the organizational structure of the management of modern libraries, So marketing is the first and the direct responsible in the library management to satisfy the needs of the beneficiary The marketing process management libraries include several activities of planning, organizing, directing and control, which is the foundation of the scientific method to study the management of modern marketing. The Management of libraries in the developed countries realized that following the scientific method and rules in the management of the marketing process is the first step to achieve the .objectives that it seeks to attain,so today our university libraries have to convinced the importance of the scientific method in the management of marketing operation and the big responsibility to choose the high scientific methodology that starts by marketing planning, analysing market opportunities to access to an integrated marketing combination to satisfy the current beneficiaries and reach the futur benificaires and to ensure that the libraries remain in the new world that high comptition is one of his featurs.