La dénomination dans le domaine commercial en Algérie aujourd’hui

Abstract

The present thesis entitled: The name in the commercial field in today's Algeria: Uses and Strategies aims to study a purely commercial corpus from tree different sectors from a linguistic point of view. This study shows the growing importance of the act of naming in the Algerian business environment. It supports two different but complementary parameters: the uses conveyed by the linguistic techniques and the proper names and the strategies deployed to convince the consumer.