دور العلاقات العامة في تسويق خدمات المعلومات

Abstract

This study aims at understanding the role of public relations and its regulating principles in university libraries .The focus is on the central library of Batna; hadj lakhdar university in which we can address two questions as a case study of the research ; the first is about the relations between the users and the service providers at thelibrary ; the second is about the way these relations to be are exploited in order to improve access to the information available at the university library in a satisfying way . In order to realize this goal ; this study assumes that librarians have to take care of elements such as gaining users fidelity and loyalty through enacting good public relations strategy based on efficient resource management and reliance on expertise. In the other hand; users have to appreciate the useful and inventionally good components of the librarian public relations strategy helping in a questionnairy way to improve the ability of this Library and provide satisfactory service. The study concludes to a result, which is the importance of inplanting public relation office in order to help both librarians and users to improve the quality of the service.