تسويق المنتج الوثائقي بالمركز الوطني للوثائق التربوية في الجزائر

Abstract

The study demonstrates the real standing of the marketing inside the national center of instructional documents in Algeria, through the exploration – Marketing Treatment- of these sides: the producer mixture and the super market, hereafter, dealing with the comprehensive outline then the procedural notion of the documentary marketing from which the orthoepy and the scandling of the study are precisely after the specification of both the extension Methodist and the place of study. The first incision is circumvent the producer mixture, which the study deals within the 2end chapter, its extension reaches the recognition of the documentary product of the center and the analysis of its mixture from which I conclude that the documentary product mixture overlap the variables and needs of the sector that is produced to compliance its needs, although it’s impossible to penetrate the market this expressed in the average rate (0,16).Whereas, the second side of this study which is the market targeted in which the search touches the market notion for both the producer and the beneficiary each one onside going at the market’s partition and it’s elements.Then, it comes the analysis phase of the development of the market dimension level-holly and partially-,and the outcome of this phase concludes that the development of the documentary market is oscillatory; and it cannot be described neither rising up nor down and that the level of breakthrough is variable from a year to an another and from one sector to another and from one sector to another without harmony(conformity). The central achieved, through a periodical chain of 10 years a percentage of growth for the market volume of 1.18% which is a very weak percentage. On the basis of the results reached by this study. I intended to sum up this scientific project by some recommendations and suggestions; the most important of them is that in a capsule such as the N.C.N.I.D(National Center of Instructional documents) and the market related to National Education Sector, its impossible for an administration society to succeed in achieving its aims without adopting a philosophy as well as a policy of marketing in its management(propulsion) and following a reliance and summa of marketing projects for its aims plans.