المكتبات الجامعية داخل البيئة الإلكتروافتراضية

Abstract

The purpose of this stady is to investigate the issue of information services marketing in the academic libraries in general, with special attention to the current situation in the central library Mentouri University. As an applied case in this project. We have noticed that this kind of libraries have many programs and services, but they are not used properly due to the lack of marketing tools, we also have remarked that the managers do not possedent the necessary experiment that one needs aver the methods of marketing, because their academic formation and studies are not articulated on the various modes of marketing. We have used the descriptive survery method to accomplish the goal of the stady, with more focus of the case stady method. The necessary data have been collected though many sources such as analyzing the previous and related studies ,designing a questionnaire for this purpose, field visits, personal interviews, as well as observation. The analysis of the results has allowed us to confirm our hypothesis and to situate information marketing in the management of university libraries. Last, we have been made in order to exhort the appropriation of this tool of management by integrating it in initial and continuous formation programs of libraries and also to spread marketing mind among all those are in relation with the management and the exploitation of the university library resources.