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الحملات الترويجية و أثرها في إقناع المستفيدين بالمشاركة في خدمات المعلومات

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dc.contributor.author شعلال سليمة
dc.contributor.author بودربان عز الدين
dc.date.accessioned 2022-05-19T09:58:14Z
dc.date.available 2022-05-19T09:58:14Z
dc.date.issued 2010-9-12
dc.identifier.uri http://depot.umc.edu.dz/handle/123456789/64
dc.description 265 ورقة
dc.description.abstract This work is an attempt to study the influence of promotional messages on the users of department Library of literature and languages, social and human sciences, at the University of Tebessa, This is led by semi-experiment method to link between the promotional effect and the subscriptions of users to the department library, and also to measure haw much the persuasion tools can convince these users in taking a decision about using the information services or not. We have used observation as a tool to collecting information, and also the analysis of data which were collected during the study upon a simple of 400 library users. This has helped us to collect significant and valuable data about our research topic, and to analyze them through research hypotheses stated before starting the survey. The main result of our investigation can be summarized in the result of subscriptions and the degree of the satisfaction of many users toward the services offered. Finally, not only does this work present analyses but suggestions too which can lead to the establishment of efficient promotional programs in order to persuade and convince the users of information service in a university libraries
dc.format 30 سم
dc.language.iso ara
dc.publisher Université Frères Mentouri - Constantine 1
dc.subject علم المكتبات و المعلومات
dc.subject Promotional campaign
dc.subject service promotion
dc.subject information service
dc.subject persuasion
dc.subject user
dc.subject University library
dc.subject Compagne de promotion
dc.subject Promotion des services
dc.subject Services de l’information
dc.subject Persuasion
dc.subject Utilisateur
dc.subject Bibliothèque universitaire
dc.title الحملات الترويجية و أثرها في إقناع المستفيدين بالمشاركة في خدمات المعلومات
dc.title.alternative دراسة شبه تجريبية على مستفيدي مكتبة جامعة تبسة
dc.type Thesis
dc.coverage 02 نسخ موجودة في مخزن المكتبة المركزية+01 قرص مضغوط

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