إستراتجية التسويق الإلكتروني للكتاب في الجزائر

Abstract

This study addresses the topic of e-marketing of the book in Algeria, based on the analysis of publishers' Web sites Algerian, trying to know the main strategies for editing knowledge while showing the weaknesses and strengths of each sample site of this survey through the technical evaluation. This study begins by defining marketing and its strategies through the concept of the book and its main elements, arriving at the publishing phenomenon and its institutions. This study is emphasized the deference between the traditional and electronic marketing strategies of book through the Web site identifying the main gates for the evaluation of Web sites in a manner and general publishers' Web sites in particular. To determine the level of implementation of these strategies in the publishers' Web sites in Algeria, a survey was conducted to explore all publisher websites(Commercial, academic and government), whose number exceeds the 30 sites showing they meet international standards in their design while appearing to international websites in the same area.