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dc.contributor.author Belimane Yamina
dc.contributor.author Tachour Abdelhafid
dc.contributor.author Delebecque Philippe
dc.date.accessioned 2022-05-23T09:35:09Z
dc.date.available 2022-05-23T09:35:09Z
dc.date.issued 2011
dc.identifier.uri http://depot.umc.edu.dz/handle/123456789/1673
dc.description 335 f.
dc.description.abstract According to the lawyer publicity means, the publication of lawful acts until it has a lawful effect .This operation can be made by a human being or company, but in our study advertisement has only one meaning which is commercial advertisement. The main goal of publicity is just to attract people to purchase a product is of a good quality. This publicity made by some singers actors and photograph, those persons work in a special field made of three parts. The announcer is the person who wants to make publicity on his product, asks for advice from the company which provide him with help. The producer should buy advertisement spaces from media or the Internet. The relationship between the parts should have a common act. Advertisement should not deprive the human being from his personality and freedom, because it is conserved. For the woman who makes publicity, there is no law which defend her at relies on customs and traditions. The publicity on tobacco and alcohol is forbidden how ever, publicity on medicines is allowed. The creation in publicity must be protected from imitation and wrong competition. To keep a faithful advertisement, we have to avoid laying even if nowadays the lawyers are interested only in the effect of advertisement on the consumer.
dc.format 31 cm.
dc.language.iso fre
dc.publisher Université Frères Mentouri - Constantine 1
dc.subject Droit
dc.subject The law of publicity
dc.subject Commercial communication
dc.subject commercial publicity
dc.subject liar publicity deceptive publicity
dc.subject comparative publicity
dc.subject the announcer
dc.subject agency of communication
dc.subject ethics of publicity
dc.subject contracts of publicity
dc.subject قانون الإشهار
dc.subject الإتصال التجاري
dc.subject الاعلان التجاري
dc.subject الاشهارالكاذب
dc.subject الاشهار المضلل
dc.subject الاشهار المقارن
dc.subject المعلن
dc.subject الوكالة الاستشارية للاتصال
dc.subject أخلاقيات الاشهار
dc.subject بث الرسالة الاشهارية
dc.subject العقود الاشهارية
dc.title Le droit et la publicité commerciale
dc.type Thesis
dc.coverage Doctorat es science 2 copies imprimées disponibles


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