dc.contributor.author | Belimane Yamina | |
dc.contributor.author | Tachour Abdelhafid | |
dc.contributor.author | Delebecque Philippe | |
dc.date.accessioned | 2022-05-23T09:35:09Z | |
dc.date.available | 2022-05-23T09:35:09Z | |
dc.date.issued | 2011 | |
dc.identifier.uri | http://depot.umc.edu.dz/handle/123456789/1673 | |
dc.description | 335 f. | |
dc.description.abstract | According to the lawyer publicity means, the publication of lawful acts until it has a lawful effect .This operation can be made by a human being or company, but in our study advertisement has only one meaning which is commercial advertisement. The main goal of publicity is just to attract people to purchase a product is of a good quality. This publicity made by some singers actors and photograph, those persons work in a special field made of three parts. The announcer is the person who wants to make publicity on his product, asks for advice from the company which provide him with help. The producer should buy advertisement spaces from media or the Internet. The relationship between the parts should have a common act. Advertisement should not deprive the human being from his personality and freedom, because it is conserved. For the woman who makes publicity, there is no law which defend her at relies on customs and traditions. The publicity on tobacco and alcohol is forbidden how ever, publicity on medicines is allowed. The creation in publicity must be protected from imitation and wrong competition. To keep a faithful advertisement, we have to avoid laying even if nowadays the lawyers are interested only in the effect of advertisement on the consumer. | |
dc.format | 31 cm. | |
dc.language.iso | fre | |
dc.publisher | Université Frères Mentouri - Constantine 1 | |
dc.subject | Droit | |
dc.subject | The law of publicity | |
dc.subject | Commercial communication | |
dc.subject | commercial publicity | |
dc.subject | liar publicity deceptive publicity | |
dc.subject | comparative publicity | |
dc.subject | the announcer | |
dc.subject | agency of communication | |
dc.subject | ethics of publicity | |
dc.subject | contracts of publicity | |
dc.subject | قانون الإشهار | |
dc.subject | الإتصال التجاري | |
dc.subject | الاعلان التجاري | |
dc.subject | الاشهارالكاذب | |
dc.subject | الاشهار المضلل | |
dc.subject | الاشهار المقارن | |
dc.subject | المعلن | |
dc.subject | الوكالة الاستشارية للاتصال | |
dc.subject | أخلاقيات الاشهار | |
dc.subject | بث الرسالة الاشهارية | |
dc.subject | العقود الاشهارية | |
dc.title | Le droit et la publicité commerciale | |
dc.type | Thesis | |
dc.coverage | Doctorat es science 2 copies imprimées disponibles |